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Documentos relevantes para Direct Mail:
Manual Endereçamento (PDF)
Normas Envelopes (PDF)
(Fonte CTT)
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Seth Godin: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Daniel J. Polito: The Direct Marketing Cookbook : A Recipe for Getting and Keeping Customers
Roddy Mullin: Direct Marketing: A Step by Step Guide to Effective Planning and Targeting (Marketing in Action)
Arthur M. Hughes: Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Lisa S. Spiller: Contemporary Direct Marketing
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